SOLERA - Visual World & Characters

The visual identity of SOLERA is defined by the stark contrast between Silicon Valley’s geometric precision and wine country’s organic flow. This duality provides the backdrop for our complex characters, each navigating their own relationship with technology, tradition, and personal barriers.

Visual Language

Color Palette

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Pitch Deck

(provided upon request)

Primary Characters

KALINA COEN (Protagonist; early 40s)

A pioneering AI developer at Axia Intelligence whose childhood taught her that love must be earned through achievement. Growing up with emotionally distant, high-achieving parents who offered praise for accomplishments but little unconditional affection, she learned to equate success with worthiness of love. Now sharp-featured and always impeccably dressed, she approaches life like an algorithm to be optimized, making her brilliant at her job but emotionally unavailable to her children Morgan (15) and Ethan (9). Her drive to prove her worth through achievement helped her climb to the top of Silicon Valley's male-dominated tech world, earning her a reputation as "the stubborn bitch," but her recent divorce (from a husband who "wasn't pulling his weight") exposes the cracks in her achievement-equals-love worldview. Despite being known for creating crucial AI safeguards, she fails to protect what matters most - her capacity for genuine human connection.

DARREN MOORE (Antagonist; mid 50s)

Executive Director of Special Projects at BinCog Weaver, whose ruthless drive is rooted in childhood poverty and powerlessness. After watching his father's dreams get crushed by wealthy businessmen who "played by different rules," he vowed never to be vulnerable again. Now commanding and meticulously groomed, he operates like a corporate predator, seeing business as warfare and ethics as luxuries of the privileged. As a Challenger (Type 8), he's driven by the core belief that power and control are the only safeguards against exploitation, making him brilliant at corporate strategy but ruthless in execution. His reputation for aggressive tactics and disregard for established norms stems not from simple greed, but from a deep-seated fear of returning to powerlessness. Despite BinCog Weaver's success and his carefully maintained image of strength, he views every challenge as a potential threat to his security, treating business rivals not just as competition, but as enemies to be eliminated.

VANCE BECKETT (Former Rival - now Allay; early 40s)

TALON's CTO and former Special Forces Lieutenant, whose life changed forever during a catastrophically failed military operation. In that rain-soaked firefight, as his team was being slaughtered despite his meticulous planning, he discovered a terrible truth: he never felt more alive than when closest to death. That peak adrenaline rush became his addiction, which he now feeds through carefully orchestrated "controlled violence" - intense Silicon Valley rivalries, brutal MMA fights, high-speed driving… Yet the guilt of his team's death left him pathologically opposed to "uncontrolled violence" where real casualties occur. Now controlled and quiet, he builds his life around this paradox: pursuing the perfect adrenaline high while maintaining absolute control to prevent actual deaths.

CAIN/ JEAN-PIERRE DUBOIS (Antagonist Allay; late 30s)

One of Darren’s undercover agents who masks his street-hardened cunning behind the sophisticated facade of a French winemaker. Despite his outward loyalty to Darren Moore, he secretly resents being seen as mere muscle when his successful manipulation of the Dry Oak Valley community proves his capability for sophisticated power plays. His persona as the charming Jean-Pierre Dubois, complete with a perfect French accent and cultural refinement, becomes both a source of pride and frustration - pride in his ability to orchestrate complex social manipulation, frustration at receiving no credit for his strategic mind. While lacking Moore's polished corporate veneer, Cain possesses a raw intelligence and adaptability that makes him increasingly dangerous as his desire for recognition clashes with his assigned role as a simple enforcer.

VANESSA FLORES (Trickster; early 30s)

Heiress to Velvet Creek Winery and failed Hollywood actress who masks deep insecurities behind a carefully crafted persona of oversized sunglasses, flowing fabrics, and calculated theatricality. Every entrance is a performance, complete with air kisses, endearments, and perfectly timed laughter, yet beneath her "darlings" and "OMG’s" lies a sharp understanding of image manipulation learned in Hollywood's unforgiving spotlight. While initially appearing as just another Valley socialite chasing the mysterious Jean-Pierre Dubois, she proves an unexpectedly crucial ally to Kalina, her talent for deception becoming a powerful weapon against Darren's schemes.

Dr. MIKE DAVIES (Mentor; late 60s)

A renowned Stanford professor of Neural and Cognitive Science and Silicon Valley insider, distinguished by both AAAI Certificate and A.M. Turing Award. Warm and fatherly, with old-school charm and witty remarks that contrast sharply with Silicon Valley's cutthroat culture, he's been Kalina's mentor since recognizing her potential early on. His lifelong dedication to ethical AI development makes him a fierce opponent of companies like BinCog Weaver who prioritize profit over safety. Despite retiring to teaching, he maintains powerful industry connections and sees Kalina's fight as crucial for protecting AI's future, though he worries about her personal cost - having watched her sacrifice family for achievement just as he once did..

Ms. EVANGELINE FINCH (Guardian; early 70s)

Owner of Dry Oak Valley's oldest antique shop and the community's most colorful traditionalist, distinguished by her bold, feathered hats and vibrant attire. A Type 1 Reformer driven by the conviction that modernization is destroying society, she's transformed her shop into a shrine to the Valley's romanticized past. Her exuberant personality and quick wit mask a sharp mind that notices everything, while her status as a Valley elder makes her a powerful voice in shaping public opinion. Initially suspicious of Kalina's modern methods, she unwittingly becomes a crucial asset in Darren’s manipulation of the community, her genuine love for tradition weaponized against the Valley she seeks to protect.

ALBERT GRANT (Reason; mid 60s)

Editor of "The Valley Voice" whose disheveled appearance - wrinkled suit, askew bow tie, glasses perpetually perched on his nose - masks a methodical investigative mind. Tall and slender, with a slight stoop and negligent shave, he speaks with deliberate Southern drawl, preferring metaphors over direct statements. His initial suspicion of Kalina stems not from typical Valley xenophobia, but from his investigation into mysterious social media campaigns and editorials hinting at corporate takeover plans. His cluttered office, buried in newspapers and cold coffee cups, reflects his old-school approach to journalism, and while his traditional investigative techniques might seem outdated, his meticulous research methods prove crucial in exposing Darren Moore's elaborate deception.